With over 90 years’ experience, Auto Sales Limited is the only authorised distributor of Mercedes-Benz, Renault, smart, Dacia, Fuso, Michelin, Riken and BFGoodrich, in Malta.

A leading company in the automotive industry in Malta

Auto Sales Limited, which is known by so many as ‘Kind’s’, is one of Malta’s leading companies in the automotive industry. Having been in the business for over 90 years, the company is the only authorised importer and distributor of Mercedes-Benz, Renault, smart, Dacia, Fuso as well as Michelin, Riken and BFGoodrich tyres, in Malta.

The family run company is located in Lija, where it has a complex that boasts an 18-working bay workshop catering for mechanical electrical, as well as a state-of-the-art showrooms that do justice to the beautiful vehicles housed within them. The workshop is also backed by an efficient Parts Department which stocks an extensive range of original spare parts and accessories for all its brands.

The company is managed by the General Manager Mr Etienne M. Attard, the Board of Directors who have been running the business for more than 3 decades and by Mr Mario Xuereb, the former General Manager who now occupies the position of a Director. Auto Sales Limited presently employs over 70 people, each of whom receives regular, comprehensive training directly from the brands the company represents, making them one of the most skilled and knowledgeable workforce within Malta’s automotive sphere.

Over 90 Years of Rich Heritage

Auto Sales Co was unofficially founded in 1929, when the company began importing American cars such as Buicks and Chevrolets, as well as Austins and Willys. Following the end of World War II and in light of the steady growth of the automotive industry at the time, the company made contact with Renault of France to import Renault to Malta, which was followed by a deal with Daimler AG of Germany.

The company was formally registered as Auto Sales Co Limited in 1963 and, 16 years later, Auto Sales Limited moved from its premises in Gzira, which it had used since 1953, to its new complex, which remains the Auto Sales Limited headquarters to this day.

Today, the company is managed by
Ms Theresa Testaferrata Moroni Viani, Ms Karen Sammut and Ms Lynn Vincenti Kind the daughters of the late Mr Richard Vincenti Kind assisted by Mr Mario Xuereb as Director and Mr Etienne M Attard as General Manager.


From in-store assistance to after-sales services, our professional team of experts is there to help, every step of the way.

Our Team

Whether you need advice on which car is right for you or a better understanding of how to take care of your vehicle, our team of experts is consistently on hand to provide you with a personalised service.

Board of Directors

Ms T. Testaferrata Moroni Viani


Ms K. Sammut


Ms L. Vincenti Kind


Mr M Xuereb