- Last month, Mercedes-Benz achieved sales growth with sales of 198,545 vehicles (+1.5%).
- Mercedes-Benz sold 2,103,653 units in the first eleven months of the year, which is slightly above the high prior-year level (+0.4%).
- With its Mercedes-Benz Cars division, Daimler AG is the first premium carmaker to pass the milestone of 600,000 units sold in China within one year.
- A new high for the Europe sales region: more than 82,000 vehicles sold in November (+2.6%).
- Double-digit growth once again in highly competitive German domestic market (+12.5%).
- E-Class Saloon and Estate achieve a new sales record of over 31,000 units in November with an increase of 6.2%.
- Stuttgart – Mercedes-Benz has once again set a new sales record towards the end of this year despite a volatile market environment: 198,545 vehicles with the three-pointed star were delivered to customers all over the world last month. Under ongoing challenging conditions, Mercedes-Benz sold more units than ever before in a November (+1.5%). Further progress with vehicle availability, particularly in some international markets, had a positive impact on sales development in the three core regions. In the first eleven months of the year, 2,103,653 Mercedes-Benz passenger cars were handed over to customers, which is slightly above the high level of the prior-year period (+0.4%). Last month, the brand with the star maintained its market leadership in the premium segment in markets including Germany, France, Italy, Spain, Switzerland, Portugal, South Korea, Japan, Australia and the USA.“With more than 198,000 vehicles delivered worldwide, Mercedes-Benz has achieved its best-ever November sales. In a challenging market environment, we’ve been able to increase unit sales slightly also since the beginning of the year,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “In China, we have delivered more than 600,000 Mercedes-Benz and smart vehicles since the beginning of this year. We are particularly pleased to be the first premium carmaker to achieve this sales milestone in China within one year.”
- Mercedes-Benz unit sales by region and market In Europe, Mercedes-Benz sold a total of 82,007 vehicles in November, an increase of 2.6% and a new record. In the first eleven months of the year, 850,957 units were sold (-3.3%). The development in Germany was particularly pleasing. Mercedes-Benz sold 29,188 passenger cars with the three-pointed star in its domestic market last month, another double-digit increase of +12.5%. Once again, the new A-Class was very popular in Germany: sales of the compact car doubled compared to last year’s November. In France, Switzerland, Poland, Denmark, Portugal and Hungary, more cars with the three-pointed star were sold last month than in any November before.Mercedes-Benz set new records in the Asia-Pacific region: 75,392 vehicles were hand over to customers in November (+1.5%) and 862,419 in the first eleven months (+7.5%). In China, the biggest sales market, 52,151 Mercedes-Benz passenger cars were sold last month (+2.6%). In the period of January to November, Mercedes-Benz achieved growth of +11.7% and sold 603,089 units. This November, together with the models delivered by the smart brand, the car division of Daimler AG became the first premium automobile manufacturer to pass the milestone of 600,000 vehicles delivered in China within one year. Mercedes-Benz achieved further sales records in November in the markets of South Korea, India, Malaysia, Thailand and Vietnam.
In the NAFTA region, Mercedes-Benz sold a total of 35,842 vehicles in November (-1.8%). In the first eleven months of this year, 340,564 Mercedes-Benz passenger cars were handed over to customers in that region (-5.4%). In the United States, a total of 31,022 customers were delighted to receive their new model with the star last month, an increase of 0.6%. This means that a total of 283,943 vehicles were delivered in the United States in November
(-6.0%). In Mexico, Mercedes-Benz set a new sales record in the first eleven months of the year.
Mercedes-Benz unit sales by model
Demand for the E-Class Saloon and Estate was higher last month than ever before in a November. More than 31,000 units of these two models were sold worldwide, an increase of about 6.2%. The long-wheelbase version of the E-Class Saloon was particularly popular in the Chinese market, posting double-digit growth in November and thus achieving a new sales record.
The SUVs from Mercedes-Benz continue to sell in record numbers, with about 750,000 units of the models GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class sold in the period of January to November (+2.4%). The sales growth was primarily driven by the GLC, which also set a new record for unit sales last month. And thanks to double-digit growth, the new G-Class posted a new sales record for a November.
Customers’ interest in the Dreamcars from Mercedes-Benz was strong once again in November: Worldwide unit sales increased by 19.8% to the new high of 15,073 units. In all three core regions – Europe, Asia-Pacific and NAFTA – the dream cars achieved growth in unit sales last month. The E-Class Cabriolet was particularly popular, as well as the CLS, which set a new record in November.
In the first eleven months of the year, 118,512 vehicles of the smart brand were sold worldwide (-3.8%). In November, a total of 10,926 customers were pleased to receive their new two- or four-door urban microcar (-6.2%). The smart models were especially popular in Spain, with double-digit sales growth in that market. Worldwide sales of the electric smart models reached a new record level in November and in the first eleven months.
Overview of Mercedes-Benz Cars unit sales
November 2018 Change in % Jan. – Nov. 2018 Change in % Mercedes-Benz 198,545 +1.5 2,103,653 +0.4 smart 10,926 -6.2 118,512 -3.8 Mercedes-Benz Cars 209,471 +1.0 2,222,165 +0.1 Mercedes-Benz unit sales in the regions/markets Europe 82,007 +2.6 850,957 -3.3 – thereof Germany 29,188 +12.5 276,334 -2.0 Asia-Pacific 75,392 +1.5 862,419 +7.5 – thereof China 52,151 +2.6 603,089 +11.7 NAFTA 35,842 -1.8 340,564 -5.4 – thereof USA 31,022 +0.6 283,943 -6.0
Mercedes-Benz’s unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz’s total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz’s total unit sales, there is no possibility of models being double-counted.
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular, a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report.
If any of these risks and uncertainties materialize or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks,
Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drivetrains with the long-term goal of locally emission-free driving: from high tech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study, 10/4/2018), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi.
The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2017, the Group sold around 3.3 million vehicles and employed a workforce of more than 289,300 people. With the application of IFRS 15 and IFRS 9 in the financial year 2017, Group revenue would have amounted to €164.2 billion and Group EBIT would have amounted to €14.3 billion. Before application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3 billion and Group EBIT amounted to €14.7 billion, as previously reported.